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New Study by J&M Security Finds Up to 80% of Small Business Computers Vulnerable to Hacker Attacks

29th December 2011Comments Off

This small, entertaining business video delivered by www.chunkofchange.com business author, marketing nad eCommerce expert Olga Mizrahi will get you understanding how to use UVP as the basis of all your business communication. Now, the dull definition: A value proposition is an inherent promise of benefit that a business and/or organization gives the customer, employee, or business partner. The customer understands the value as a benefits minus cost equation for a product or service in the given market. A large part of determining value is comparing to alternatives. Therefore, it is paramount that the firm communicates the *unique* part of the UVP, answering the "Why should they choose you?" and "What makes you different?" questions that are the most overlooked part of any business transaction. Video Rating: 5 / 5

Kansas City, MO (PRWEB) December 23, 2011

According to a new study of over 500 client computers by J&M Security, LLC, 23% of small business customers had no antivirus software installed, and 49% had virus definitions more than three days ancient, which is ancient enough for the newest viruses and worms to infect their computer and undermine their antivirus software. According to Jim McKenney, who conducted the study “All of these customers were processing financial transactions on unprotected computers. They thought their anti-virus protection would keep them safe, but it can’t help if it’s not up-to-date.”

But even anti-virus software may not be enough. Hackers can exploit security in holes in out-of-date applications such as Microsoft Office, Sun Java, Adobe Acrobat and Adobe Flash. More than half of Microsoft Office installations were vulnerable, nearly three-fourths of Java installations were out of date, and over 80% of Acrobat programs were out of date.

McKenney, who is founder of Daily Safety Check®, a service that alerts businesses when their computers have been attacked or are at risk from cyber attacks, says, “Once inside the computer, cybercriminals can operate with relative immunity, giving criminals access to bank accounts, financial information and trade secrets.”

With Daily Safety Check, small businesses can be alerted to security holes in their employee or Point-of-Sale computers and get help updating them. “Within 60 days,” McKenney notes, “PC-vulnerabilities were near zero on client computers.” For more information, please contact Jim McKenney at 1-855-372-2769 or visit http://www.DailySafetyCheck.com.

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Issues for 2012 #3: Who Gets to Define Your Online Identity? Yet de-coupling transaction accounting from identity provision disables the entire value proposition for social networks. In other words, if Facebook and others could not potentially monetize the data they were collecting from folks logging onto apps ... Read more on ReadWriteWeb

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